Fujifilm X-Treme is a project run by Official X-Photographers Jeff Carter of MacLean Photographic and John Rourke of Adrenal Media and they will be taking the Fujifilm X-Series and GFX cameras and lenses to the extreme in different sporting environments.
Introducing Jeff Carter
MacLean Photographic was founded in 1996 and takes its name from owner Jeff Carter's full name - Jeffrey Stuart MacLean Carter. Based in Dunbar, just 25 miles from Edinburgh, Jeff Carter travels the world with his camera, always on the lookout for that next great image to capture.
Jeff Carter has been a professional photographer since 1994 and on leaving the Royal Air Force in 1996 he set up MacLean Photographic, specialising in sports photography, becoming the Official Photographer for the British Canoe Slalom team ahead of the Los Angeles Olympic Games. In 1997 he gained a Licentiate to the British Institute of Professional Photographers, one of the first to gain the award with a portfolio of motor sport images.
In 1998 he became the staff photographer at the Grantham Journal, one of the largest weekly newspapers in the East of England, working to provide the news staff with a variety of news and sports images.
In 2000 Jeff Carter took the post as the Press Officer for the European Formula Palmer Audi Championship and this has led to a long career at the pinnacle of motor sport.
Since 2009 he has worked for the FIA, the world governing body of motors sport, as the Media Delegate for the FIA GT3 European and FIA GT1 World Championships and since 2012 the FIA World Endurance Championship. As part of this role he has been able to be hands on with motor sport photography as well as being in charge of the international media and the official photographic agency for the championship. He has also been the photo delegate for the world famous 24 Hours of Le Mans since 2012.
Alongside his motor sport photography, Jeff Carter has carved a great reputation for his commercial and fine art work, including landscapes in and around his home in Dunbar, Scotland. His work has been featured in many magazines including BBC Countryfile, Scottish Field, the Sunday Times, BBC Spring Watch and several other high profile media outlets both in the UK and abroad.
His love of the Scottish landscapes is clear for all to see in the gallery and on the MacLean Photographic blog and Flickr pages. In 2014 MacLean Photographic launch a series of Workshops and Tours where Jeff teaches other photographers how to get the best out of their camera and take home some great memories from East Lothian and the Borders of Scotland.
As well as providing photographic services to commercial clients, MacLean Photographic run a number of Photographic Workshops and Tours for individual or small groups of photographers of all abilities. If you are interested in finding out more about the Tours and Workshops on offer please visit the Workshops and Tours page.
FUJIFILM X PHOTOGRAPHER
In June 2015 Jeff Carter was named as a Fujifilm X-Photographer and he is now one of the 400 professional photographers around the world who are brand ambassadors for the Japanese camera manufacturer.
As a Fujifilm X Photographer Jeff Carter has been involved with the pre production testing of several new cameras, lenses and software including the new Fujifilm X-T2, Fujifilm X-Pro2, XF100-400mm, 1.4x and 2x converters, 50-140mm f2.8 lens, 90mm f2 lens and the V4.0 firmware update for the Fujifilm X-T1.
In 1996 Jeff Carter used Nikon cameras and lenses and continued to do so until 2014. Jeff bought his first Fujifilm X camera in 2012, a limited edition X100. In 2013 he bought an X-Pro1 and four prime lenses to run alongside his Nikon equipment but in April 2014, he bought the newly launched X-T1 and the Nikon gear was sold in the next three months.
Jeff Carter now shoots exclusively with Fujifilm and currently has the X-T2, X-Pro2, X100T, four Fujinon zoom lenses, four prime lenses (3 x Fujinon + 1 x Samyang), 1.4x and 2x converters and a Fujifilm EF-X500 flash.
On the 15th January 2016 Jeff was invited by Fujifilm to travel to Japan to take part in the press conference and talk about the launch of the XF100-400mm and the EF-X500 flash gun.
He was one of only two invited photographers to take part in the press conference, the other being celebrated National Geographic and Magnum photographer David Alan Harvey. In July 2016 he was also invited by Fujifilm to help with the launch of the X-T2 in Paris and at the Le Mans Classic event.
CLICK HERE to watch the video of the press conference in Tokyo.
Jeff Carter has also been featured on promotional videos for Fujifilm, including this profile video HERE and the custom AF functions on the X-T2 HERE
To see Jeff Carter's profile and gallery on the Fujifilm website CLICK HERE
Having already proven that Fujifilm cameras can work as well as any other camera system in the world of motorsport within the World Endurance Championship and the 24 Hours of Le Mans, these two sport and commercial photographers will be taking the Fujifilm X-Series and GFX cameras and lenses to the extreme in different sporting environments.
If you are using a Fujifilm camera to capture action images in extreme conditions we invite you to come and join us in the Fujifilm X-Treme FACEBOOK GROUP
Today is the launch of Fujifilm X-Treme, a project to showcase the Fujifilm digital camera systems in extreme sport and documentary environments. Fujifilm X Photographers John Rourke of Adrenal Media and Jeff Carter of MacLean Photographic will be testing the Fujiflm X Series and GFX medium format cameras around the world on specific projects for Fujifilm. Fujifilm X-Treme will showcase the camera systems in different arenas both to the camera buying public and to other professional photographers, who may not have considered Fujifilm as an alternative to their current cameras.
It will also provide imagery for the Fujifilm Marketing department as well as real life feedback for the research and development department back in Japan as the engineers work on the next generation of the X Series.
Kunio Aoyama, Fujifilm Japan, said: “Fujifilm X-Treme is a great way to show to the world what the X-Series is capable of. John Rourke …
Powerboat racing is often associated with speed, action and glamour, so the choice for the first sport to be covered for Fujifilm X-Treme wasn’t a hard one to make. The P1 SuperStock series is one of the longest standing powerboat championships in the world and the event in Greenock in Scotland would mark the 500th race since it all began in 2003. A few weeks ago we caught up with one of the teams taking part in their first season of P1 for there preseason test in Musselburgh near Edinburgh (CLICK HERE). Father and daughter team Davie and Ashleigh Finlayson would be racing the ‘Spirit of Inverclyde’ sponsored P1 Panther boat for the four race series in Denmark, Scotland, Wales and England. Round 1 was in Denmark and Fujifilm X-Treme went along to round 2 in Greenock on the Clyde estuary near Glasgow.
The Fujifilm X-Treme project is about testing the Fujifilm cameras and lenses to the max and this event provided plenty of opportunities to put the X-Series to the test. Day 1 started ea…
Professional Lifestyle, Extreme Sports and Travel Photographer Director of John Rourke Creative Ltd & Adrenal Media John Rourke has been a professional freelance creative for over 25 years, specialising in film production, photography and design. With a degrees in Engineering, also Graphic Design and Advertising, John has a unique perspective that surpasses others. While at University, illustration quickly became the bias, this led to a heavy slant into photography. John then achieved a sponsorship from the National Lottery Fund to study Photography at Leicester. Shooting landscape, wildlife, portraits, fashion, and street life with a provocative and unconventional touch, his understanding of the extraordinary and unflinching fixation for the extreme has led him to specialise in extreme sports, documentaries, and photojournalism. As the director of photography and founder of Adrenal Media, the Official Photographic Sports Agency for world renowned endurance races such as the FIA World …